Responsibility of conversion in the affiliation systems

One of the greatest dilemmas in a system of affiliation CPA / CPS, is related to who is responsible for converting a visitor into buyer. On the Internet there are numerous articles on the subject, but can not reach a conclusion universally valid, because there are very many factors that can influence the decision of a visitor.

In many cases, the entire blame for the failure of a conversion is attributed to the operator, and the reasons are the order of tens. High prices, no promotions, technical support defective, too small commissions, etc.. From my point of view, the problem is somewhere in the middle, because as I am aware that the prices online to comply with a national average high or visitors sites involved in the affiliations are not on a particular area. In other words, the owner of the site without recess, his luck trying to sell different products and this is likely not to make too much income notable.

Responsibility of the owner of the site

I noticed that the more affiliates, trying to offer the visitor all the details necessary for promoted products, and here we have a little problem, because porpouse is to generate interest to the visitor, it does not completely decide on the product. As owner of the site, you are sending visitors to the online merchant. You do not sell products directly(affiliation system), so do not make sense to provide all information related to them. If you think the price is attractive, the site put a picture of the product and price. If you think the product would arouse interest, put a picture and description, but without the price.
That responsibility is shared between the conversion of merchant and affiliate. So can obtain at least satisfactory.

System involves three participants affiliations. Merchant, the owner and site visitor. When one of them disappears from the equation, disappears and the affiliations. The visitor has a responsibility too great, but the other two have to realize that dividing powers is the only method that can increase the number of transactions.

Returning, affiliate is to maintain the brand promoted, just as a sales agent do his utmost to prove the seriousness of the company who arranges for sales, dealer and must ensure that all tools necessary, so that together form a single brand . You can not victimize visitors how to do very often in the PPC. Instead, you need to convince them to buy, and this involves some communication skills and a good marketing strategy.
When these conditions are met, and still not increase sales, you can cry to the dealer. Until then, however, be sure you do everything possible to work.

DISCLAIMER